How To Get Prospects To Read Your Emails
From The Office Of Joe Barclay, Online MLM Mentor
Today's training tip will help you get a dramatic increase in the number of prospects that actually read your emails.
More than ever before, email is a vital part of successful business-building. And it's not just because of the universal acceptance of the information age and its convenience. Any serious marketer looking to take full advantage of the power of the Internet will make email marketing part of their marketing strategy.
Today the big buzz in MLM network marketing is Attraction Marketing. Attraction marketing is all about promoting and branding yourself as a leader, an expert, and the one who can help your prospect be successful.
One of the most powerful methods of attraction marketing is to build an email list of targeted prospects and then send them a sequence of follow-up emails providing valuable information such as training, a newsletter, or informative articles to build a relationship with those people on the list.
With people receiving so many emails every day, and so many of them being unsolicited spam, one of the real challenges is getting your email opened and then read by your prospect rather than deleted. It's important to note that an equally critical part of getting prospects to read your emails is just getting emails delivered to their inbox. But, that's a topic in itself and is covered in a separate article.
Open Rate is the industry term for how many people on your list open a particular email. Usually it is expressed as a percentage. There are several ways to increase email open rates.
Write a compelling subject line.
Test the results for email sent each day of the week.
Test the results for the time of day your email is sent. I have always had best open rates after mid-morning. I am convinced that deleting all of the spam that comes in overnight is a common practice.
Write a strong opening paragraph. Some email programs will show a preview of your email before the prospect decides to open it or delete it.
Personalize the subject line with each prospect's name to differentiate it from spam.
Customize the “from” field in your emails so prospects recognize you.
Avoid using spam-like tactics such as deliberate misspellings as in Fr.ee or m0ney.
Learn to master these techniques for improving your email open rates. It will lead to a dramatic increase in the percentage of your emails that get read by your prospects.
Are you ready to master attraction marketing? Would you like to learn how to have 30 to 50 fresh, motivated leads contacting you each day asking for information on joining your business?
I'll reveal the exact tools, tips, and strategies you can put to use immediately to dramatically increase your business in the next 30 days. Enter your first name, email address, and phone number below to receive my exclusive FREE attraction marketing training.
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